Max Effectiveness is our name and our vision.  Effectiveness is measured in many ways.  Our clients measure it in a way that makes sense to them.  We help by assisting the creation of measurement, define the now, identify the gap between the now and the future, set goals to reach the future, create a plan to get to that future, and implement their plan.

Dr. Gregg Max is a self-made man who found himself in a difficult situation in the early 1980's.  He had to take charge of his life, identify a course of action, implement that course and change.  Coaching by great coaches was the only way for him to accomplish his growth.

His interpersonal skills, education and experience make Gregg a powerful coach. He has spent 20 years sharing his knowledge and skill for change.  He is rightfully proud of his personal and professional accomplishments.
 
What Others have said:

      'In case you don’t know, OD people come in three flavors. One kind loves “instruments.” These folks want to survey and measure you to death. You are not a person, you are a source of data.
The second flavor is the kumbaya set. They seldom find steady work, so you may not have encountered any of them. They mostly run retreats in Costa Rica for $1,700, plus air fare.
Then there is the third flavor that includes Gregg and me. We really care about the success of the business organization that employs us, and we see OD as a tool to serve that cause. If OD doesn’t improve the bottom line, why pay for it?'  
Dan Wilson
Raytheon Organizational Development Specialist

     I came to know Dr. Max through my self-development: I was looking to further my career with Wachovia Dealer Services (formerly WFS Financial).  He made himself available for coaching and assisted me with my interview skills.  Dr. Max's insight was very thorough and provided me with the necessary information and skills I needed for my development; it has led to several promotions.
Dr. Max's communication skills are second to none.  He is both clear and concise and is able to truly bring the best out of people by carefully analyzing strengths and weaknesses thereby offering solid advice and guidance.  His facilitating ablity is extremely egaging and captivating; he brings a unique style that allows his audiences feel at ease and involved. 
Rick Koppelman
VP/RBC Manager
Wachoia Dealer Services

    Gregg Max, Psy. D. is an extraordinary man of great character, intelligence and empathy. His soft spoken and gentle way puts people at ease and his funny stories and anecdotes make people laugh and learn at the same time. There couldn’t be a better Professor for Cal Poly Pomona.
I too, have had the distinct pleasure to co-lead training with Gregg and he’s good as or better than anyone I’ve worked with over the past 25 years. 
Craig Robinson, Director, Training & Implementation
LAN International

     Gregg began to assist me in my professional career several years ago while he worked for WFS Financial.  He became my coach when I was promoted to a new corporate position as Credit Matrix Manager.  His strength is that he sincerely asks questions, listens and then coaches you to enhance your strengths, overcome your career stallers and improve on your opportunities.  His coaching is specific, direct and actionable.  He truly assisted me with my self-knowledge and management perceptions.
Ann Bush
Sr. VP/National Credit Matrix Manager
Wachovia Dealer Services

BIO:
Dr. Gregory Max is an industrial psychologist and principal of Max Effectiveness Consultants based in Southern California.  He has more than 20 years of experience in coaching all levels of employees and design and deliverly of training. He is an expert facilitator, empathetic coach, and a creative problem solver. His clients have included: the Superior Courts of Orange County, aerospace corporations, finance services corporations, banks, mortgage companies, hospitals, electronic manufacturers, charitable organizations and a Michael Milken start up food company. Presently he is a Professor with The California State Polytechnic University in Pomona in the Management of Human Resources Department.

He facilitates Leadership, Management, Team, Diversity and various custom designed learning opportunities and meetings. He has delivered vendor provided programs as well as his own custom design sessions.  He has partnered with UCI Paul Merage School of Business Graduate School on customized leadership programs.  He has facilitated learning events for foreign MBA students.

Dr. Max  holds a Masters Degree in psychology from Pepperdine University and a Doctorate in Psychology with emphasis in Industrial-Organizational Psychology from the American Behavioral Studies Institute.  He is professionally certified in many standard assessments and systems of management.  Some of these include: Myers-Briggs Personality Indicator (MBTI) and Keirsey Temperament Sorter (KTS), DiSC Behavioral Instrument, DDI, Lominger Leadership Architect, Achieve Global, PDI Coaching, ASTD Consultant.

He is a professional member of the American Society for Training and Development; he is a presenter of the Total Trainer Program (train the trainer) and co creator of the Delivery Skills Workshop (presentations skills training).  He is a member of the Organizational Development Network, Professional Coaches and Mentors Association, 16 Type Association, and the International Society for Performance Improvement.